PGA 233
Graphic Design
Chapter 5 : Poster Design
DAE Printing & Graphic Art Technology | Second Year
Short Questions
A poster is a large, printed piece that combines text and images to communicate a message to an audience. It’s designed to be eye-catching and informative, and is often used for advertising, promoting events, or providing information. Posters are typically displayed in public spaces where they can attract attention and convey their message effectively.
posters come in various standard sizes. Here are some of the most common ones:
• Small: 11 x 17 inches (279 x 432 mm)
• Medium: 18 x 24 inches (457 x 610 mm)
• Large: 24 x 36 inches (610 x 914 mm)
Additionally, the international standard sizes for posters include:
• A2: 420 x 594 mm
• A3: 297 x 420 mm
• A4: 210 x 297 mm
A securing attention mean about creating a design that is compelling enough to make viewers want to stop and engage with it for a period of time. The goal is to design a poster that captures and holds the viewer’s attention, whether that’s for a few seconds or much longer.
Secure attention means to look a Poster for 30 sec.
Get attention means to look a Poster for 3 sec.
The average time a person spends looking at a poster or a work of art is about 27 seconds. However, this can vary greatly depending on the design of the poster and where it is displayed. Effective graphic design can capture a viewer’s attention quickly, making those few seconds count.
Outdoor posters are specifically designed for use in external environments and are meant to promote messages in public spaces. They are typically made from durable materials that are resistant to weather conditions, such as rain-resistant paper with a blue back to prevent light from passing through and obscuring the poster’s content.